Mobile marketing to seniors this Festive Season
With the Festive Season swing in play and COVID-19 still swirling, mobile marketing makes all the sense in the world. Not only are over-55s less likely to venture out to a physical store in these tough times, but many of them are using mobiles from...
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Content marketing to seniors: where to place your material (beyond social...
We’ve established in prior articles that the seniors market is a profitable and often untapped revenue stream for marketers. We’ve talked at length about the way seniors use online media, often preferring Facebook and YouTube to more young-adult...
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The most popular social media platforms among seniors (and how to...
Do American seniors use social media? According to Statista, many do, with 69% of 50-64 year-olds on at least one platform. Though this percentage falls away when applied to Americans over the age of 65 (40%), there’s still a significant number of...
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Offline vs online marketing: what strategies should you employ
Old-school advertising vs the new. Which works best for seniors aged 55 and older? The answer? It depends. In the article to follow, we’re going to unpack several of the strategies available to you and the advantages they present. First...
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Want to become more digitally savvy? Start a blog
In the article to follow, we’re going to give you a step by step guide to starting – and optimizing – a blog for your business. Along the way we hope to illustrate why it’s one of the most cost-effective marketing strategies available. As...
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What you can learn from Nike, Netflix and Apple
Imitation is often said to be the sincerest form of flattery, and when it comes to marketing your brand, you could do a lot worse than looking to the biggest names in business. In today’s article, we’re going to look at Nike, Netflix and...
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